Pasta Hair Packaging

As you roll your shopping cart through the grocery store, you glance at your shopping list. The next item is pasta. But which among the many brands will catch your eye first?

Nikita, a designer in Moscow, makes this suggestion. He’s developed a line of packaging concepts that make boxed pasta look like hair. The noodles become luxurious, fashionable hair in addition to food. You can see more digital renderings of the boxes here.

-via Toxel

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